The Greatest Super Bowl Commercials: Unforgettable Moments in Advertising History

Get ready for a thrilling journey through the most iconic and unforgettable moments in TV advertising history - the best Super Bowl commercials TV show! From heartwarming stories to hilarious moments that became cultural phenomena, these commercials captured the attention of millions and left a lasting impact. Join us as we dive into the world of memorable characters, catchy slogans, and groundbreaking creativity that have made these commercials legendary. Brace yourself for a walk down memory lane like no other!

McDonald's: "The Showdown" (1993)

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"The Showdown" - Bird vs. Jordan McDonald's commercial - 1993

Watch onCalling in Michael Jordan and Larry Bird for a game of H-O-R-S-E is a clear indication of a high-budget Super Bowl commercial. This McDonald's ad from 1993 features these two basketball legends dueling it out for a Big Mac. It exudes the classic charm of the '90s, complete with a funky soundtrack.

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Wendy's, "Where's the Beef?" (1984)

This 1984 Wendy's advertisement laid down a major challenge to its rivals with a single question.

This iconic phrase is making a comeback after many years of falling out of style. Even if we're just talking about burgers and fries, it's always important to feel comfortable asking the tough questions and demanding what is being asked for.

Chrysler, "Imported from Detroit" (2011)

In recent years, the city of Detroit has faced many challenges. However, this 2011 Chrysler advertisement shifts the conventional thinking with a new message.

While the city may have experienced difficulties, it is determined to return to its former glory. The ingenuity and dedication of its residents will lead Detroit back to success.

It may not be an easy journey, but the residents of Detroit refuse to give up. The rest of America should follow their example.

Volkswagen: "The Force" (2011)

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"The Force" - Volkswagen Commercial

Watch onMovie spoof advertisements don't always hit the mark, but Volkswagen's "The Force" truly re-energized the world of advertising. In fact, Time reports that the ad's release on YouTube before game day set a new standard for advertisers.

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Hyundai, "Breaking News" (2010)

While this portrayal of the NFL universe may be more terrifying than accurate, it was an interesting choice for Hyundai's commercial.

Brett Favre, for his part, was a good sport and emphasized his retirement decision flip-flopping to make this commercial work.

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Google, "Parisian Love" (2010)

If you were to search for an example of an impressive advertisement, Google's "Parisian Love" would likely be near the top of the results page.

Without featuring a single person, this 2010 ad manages to convey more human warmth and emotion than most others on this list.

It's a beautiful debut for the technological giant.

Apple: "1984" (1984)

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Apple - 1984

Watch onIn 2023, Apple's "1984" ad spot, which now has a more powerful meaning, might be seen as ironic. While Apple may no longer represent non-conformity to the same extent, this Orwellian commercial directed by Scott Ridley is still an exceptional Super Bowl ad.

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Budweiser, "Bud Bowl" (1989)

Forget about the Super Bowl for a moment—the real competition was happening during the Bud Bowl commercials. The Budweisers took on the Bud Lights in an intense battle, and the first game ended in a dramatic tie just as the Buds were preparing to line up for the game-winning kick.

Coca-Cola, "Mean Joe Greene" (1980)

Although it debuted months before the Super Bowl, this Coca-Cola commercial gained most of its popularity and legacy through its showing during the game. This makes it stand out for me.

The ad successfully portrayed "Mean" Joe Greene, one of the toughest players on the intimidating Pittsburgh Steelers defense, as one of the most caring people you'll ever meet.

Exchanging his jersey for a refreshing Coke, it has become one of the most iconic visuals in sports advertising history.

Tide To Go: "My Talking Stain" (2008)

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Tide to Go Talking Stain

Watch onWhen it comes to 30-second Super Bowl ads, efficiency is key. This Tide To Go ad gets straight to the point, illustrating the importance of a stain-free outfit by featuring a talking stain during a job interview. The animation, paired with hilariously passionate gibberish from the stain, makes this an unforgettable ad.

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16

Pepsi, "Innertube" (1995)

Some might say this 1995 Pepsi commercial literally sucks, but I wouldn't count myself among those people.

It's one of the cuter ads on this list, evoking a sense of summer and the refreshing experience of drinking from a glass bottle.

That being said, someone needs to rescue the kid from inside that bottle. That tight space looks incredibly painful.

The Budweiser Frogs (1995)

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Budweiser Frogs Commercial with the frog's tongue on a truck

Watch onThe Budweiser frogs are another example of a superfluous Super Bowl campaign. However, that didn't stop us from embracing their ribbits and making them a part of our culture.

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Bud Light, "Paper or Plastic" (1999)

In the face of tough decisions, it takes bold leadership to push through the pain.

For these two characters, the pain could be significant. It's a real pain in the butt.

Nevertheless, they manage to hold onto their Bud Light. They can look back on their purchase and confidently say they made the right choice.

Nike, "Hare Jordan" (1992)

This zany ad was one of the first collaborations between basketball superstar Michael Jordan and Looney Tunes character Bugs Bunny.

Combining good fundamentals with cartoon shenanigans, Jordan takes on on-court bullies and sets the stage for more ads leading up to the film Space Jam.

Snickers: "You're Not You When You're Hungry" with Betty White (2010)

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Betty White Snickers Super Bowl Commercial 2010

Watch onThere's no better way to launch a new ad campaign than by having Betty White getting tackled in a pickup football game. The memorable "You're not you when you're hungry" slogan is now closely associated with Snickers, and it's largely due to this sketch with White at the center of it all.

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7

Gatorade, "Jordan vs. Jordan" (2003)

This ad, made during Michael Jordan's final NBA run, presents the ultimate challenge for him on the basketball court. This commercial features a very convincing model of Jordan from his earlier NBA career, and the two engage in a toe-to-toe battle throughout the ad.

While this is an impressive display of technology, it primarily showcases the storytelling that can be achieved with advanced filming technologies.

FedEx, "Cast Away" (2003)

The FedEx castaway in this commercial might have been tempted to open that FedEx package box.

Budweiser, "Clydesdale Respect" (2002)

A respectful bow from a Clydesdale horse is all it takes to create a moving commercial for Budweiser.

Aired in 2002, this simple and thoughtful tribute to the city of New York came just months after the tragic events of 9/11.

Airing only once on television, this ad sets the gold standard for any company attempting this style of tribute in their advertisement.

Budweiser, "Roommate" (2003)

There's a lot to appreciate about this humorous Budweiser ad from 2003. Sometimes, you can have your pie and eat it too.

Reebok, "Terry Tate, Office Linebacker" (2003)

Every office needs someone to ensure everyone behaves respectfully and stays in line. In 2003, Reebok presented the perfect candidate for this role: office linebacker Terry Tate.

Not only does he scare coworkers who step out of line, but he also ensures physical pain for those who break the rules.

Despite the physical nature of his job and an injury sustained in the ad while on office duty, Tate is a true professional and plays through the pain to ensure that the right level of pain is a constant concern for everyone in the office.

Doritos, "Pug Attack" (2011)

In this battle between a glass door and an enthusiastic dog, the dog clearly comes out as the winner. Doritos are just that tempting.

FedEx, "Alien" (2004)

Dealing with an unpersonable coworker can be challenging, but dealing with an actual alien coworker is a whole different story.

In this 2004 FedEx commercial, aliens visiting Earth quickly learn that all they need to say is "FedEx" to get by.

Mastercard, "Errands" (2004)

As part of Mastercard's "Priceless" ad campaign, this commercial perfectly captures the everyday humor that has kept The Simpsons successful for over 20 years.

And seriously...a haircut? Come on!

E*Trade: "Trading Baby" (2008)

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E*Trade Trading Baby Super Bowl XLII Commercial Ad 2008

Watch onThe novelty of the E*Trade talking baby may have thrived in an era when JibJabs were still considered hilarious. Nonetheless, the E*Trade Baby has secured a place among advertising greats, delivering a user-friendly message similar to GEICO's "So easy a caveman could do it."

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Old Spice, "The Man Your Man Could Smell Like" (2010)

One of the most inspired ads in recent years, this Old Spice commercial introduced a character simply known as the Old Spice Guy.

Going beyond the typical role of a spokesman, the pitchman, Isaiah Mustafa, garnered significant attention for the company through Twitter and managed to raise funds for several charities during the ad's peak.

Look down...look up. You're looking at a highly successful ad campaign.

Budweiser, "Budweiser Frogs" (1995)

The success of this particular beer ad was accomplished through three distinct sounds.

Needless to say, this ad was an immediate hit with fans and for the company itself.

Master Lock, "Tough Under Fire" (1973)

It may not be easy to generate excitement about the sales of household and personal locks, but the folks at Master Lock gave it a shot, quite literally. They aimed a high-powered rifle at one of their locks to demonstrate its ability to withstand a solid round shot right through the middle while still protecting its latch.

This impressive display left a lasting impact on consumers.

Budweiser, "Budweiser Frogs" (1995)

The success of this particular beer ad was accomplished through three distinct sounds.

Needless to say, this ad was an immediate hit with fans and for the company itself.

VW, "Big Day" (2001)

This advertisement, reminiscent of the ending of The Graduate, keeps viewers guessing until the very end about the purpose of the drive.

Making full use of its one-minute duration, this ad stands out as one of the most cinematic among those on this all-time list.

NFL, "Crazy" (2003)

Don Cheadle, a star actor, asks what other sporting experience can create the intense enthusiasm that the NFL can.

The game drives fans crazy, and as a result, we all become better fans.

These iconic Super Bowl commercials have left a lasting impact on viewers over the years, showcasing the power of creativity and storytelling in just a few short seconds. From the heartwarming story of "Mean Joe Greene" to the hilarious antics of the Budweiser frogs, these commercials have become embedded in popular culture and continue to be referenced and celebrated decades later. With each passing year, advertisers strive to create the next unforgettable Super Bowl commercial that will capture the hearts and minds of viewers around the world. Which commercial will be the next game-changer? Only time will tell, but one thing is for sure – the Super Bowl commercials are here to stay, providing us with entertainment, laughter, and a few unforgettable catchphrases along the way.